Insights
Short notes from the studio — on sites that work after launch.
2026 · 6 min
A website is not a brochure you happen to host.
If the page cannot change a mind or collect a name, it is decoration with a domain.
2026 · 7 min
Redesigns fail after launch — not in Figma.
The file was approved. The traffic did not move. That is a process problem.
2026 · 5 min
The checkout is a conversation. Most stores shout over it.
People do not abandon carts because they are fickle. They abandon them because the store got nervous.