01
Discover
Understand the business, the audience and the number that would make this worth doing.
Digital growth agency · Morocco
We build websitesthat get found,trusted and chosen.
Website creation, e-commerce, SEO, local SEO, GEO, digital marketing and automation. One team in Morocco, from strategy to growth.
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- WEB
- SEO
- LOCAL SEO
- GEO
- MARKETING
- AUTOMATION
One team. From strategy to growth.
- 01Strategy
- 02Design
- 03Development
- 04Visibility
- 05Acquisition
- 06Conversion
What is ISTIFANO?
ISTIFANO is a digital agency in Morocco. We help businesses build and grow online through website creation, ecommerce, branding, development, SEO, automation and digital marketing — one team to build your digital presence, attract customers and grow your business.
Who is the studio for?
Founders, marketing leads and operators who need a website that generates enquiries and sales — not a decorative brochure.
Where do we work?
The studio is based in Casablanca, Morocco. We work in French, English and Arabic with businesses in Morocco and internationally.
How do we start?
Open the project questionnaire. A few questions frame the type of site, the goal, budget and timeline. We then continue on WhatsApp.
Common questions
How much does a website cost?
It depends on project type, page count, catalogue, languages and integrations. The questionnaire helps us frame a range before a proposal. We do not publish invented prices.
How long does it take to build a website?
A landing page can move in a few weeks. A brochure site, store or application needs more briefing, content and testing. The real timeline is set after the brief.
Do you build ecommerce websites?
Yes. We design and develop stores, the purchase path and post-launch follow-through — design, engineering and acquisition, not only a product grid.
Do you build multilingual websites?
Yes. We ship sites in French, English and Arabic, including RTL, with URL structure and metadata that belong to each language.
A website is not decoration. It’s infrastructure for growth.
We connect strategy, brand, UX, design, development and marketing so the site can actually move the business — not just look finished.
STRATEGY
BRAND
UX
DESIGN
DEVELOPMENT
MARKETING
GROWTH
What we actually do
Eight disciplines. One conversation. No handoff into the void.
Interfaces designed around how people actually decide — not around a moodboard.
build a professional websiteFast, solid websites that a future team can still maintain.
what we can engineerStores designed to turn browsers into buyers — then into repeat customers.
a checkout people finishSingle-purpose pages for offers, launches and campaigns.
landing pages that convertIdentities that hold up on a phone, a storefront and a silent tab.
naming and positioning your brandCampaigns built around a page that can actually close.
campaigns that land on a page that convertsTechnical and content foundations for visibility that compounds.
get found on GoogleShow up when someone searches for your service in their city, their neighbourhood, right now.
local SEO in MoroccoBeing understood, summarised and cited correctly by generative search engines.
visibility in AI searchTurning traffic into qualified enquiries — and making sure none of them get lost.
stop losing enquiriesWorkflows and AI-powered experiences that remove busywork — without making the brand feel robotic.
automate repetitive tasks
SEO & GEO
Built for Google. Ready for AI search.
Search is changing. People discover businesses through Google, Maps, social platforms and increasingly AI-powered search experiences. We build websites with strong technical foundations, clear entities, structured content, local relevance and genuinely useful information — readable by people and by modern search systems alike.
SEO
Being found and ranked by conventional search engines.
- Technical SEO
- Semantic architecture
- Core Web Vitals
- Internal linking
- Schema / structured data
- Search intent
- Content
- Local SEO
- Google Business Profile
- Authority
GEO
Being understood, summarised and cited by generative engines.
- Entity clarity
- Structured information
- Brand authority
- Search context
- Helpful content
- Answer-ready FAQs
- Organization schema
- Local business signals
- Consistent business information
- AI-search visibility
Nobody can guarantee you the top spot in ChatGPT — these systems don't work like a ranking. What we can do is improve your chances of being discovered, correctly understood and referenced across AI-powered search experiences.
Work you can open, not promises.
More than 45 projects delivered. Here are four, in production. Each one opens, scrolls and can be judged.
01 · Real estate · B2B software
ClicCop
Condominium management software for Moroccan syndics: a multi-building dashboard, charge calls, arrears tracking and an owners' portal.
Open the site
02 · Digital products · Community
DigitYhy
An Arabic membership page for a digital-products community: the promise, what the membership contains, video, and a path to joining.
Open the site
03 · Digital marketing · Platform
SMM67
An ordering platform for social media services: catalogue, live cost calculation, an order dashboard and an ordering API.
Open the site
04 · Hospitality · Online booking
Menzah
A direct booking platform for riads, kasbahs, guest houses and camps: search, availability, payment and a two-sided guest / host area.
Open the site
From a simple landing page to a complete digital ecosystem.
Corporate sites, stores, products, booking platforms, dashboards and web applications — the format follows the business, not a template. Every project starts with your goals, your audience and the job the site needs to do. We choose the right technology, design system and content strategy so the result can grow with you.
Corporate websitesE-commerceSaaSLanding pagesBooking platformsDashboardsWeb applicationsMarketplacesPortfoliosRestaurant websitesReal estate websitesHealthcare websitesEducation platformsFintech interfacesAI products
The difference
We don't build websites in isolation.
Your website is the centre of your digital ecosystem.
A site delivered on its own is a file on the internet. What actually brings enquiries is the full chain: what Google understands about your business, what your local listing shows, where your campaigns land, and what happens to a lead after the form is sent. We build the chain, not one link of it.
- 01WebsiteThe centre. What everything else feeds.
- 02SEOWhat Google understands and ranks.
- 03Local searchWhat shows up when someone searches nearby.
- 04AI searchWhat generative engines can cite.
- 05Google AdsDemand you can buy today.
- 06SocialDemand you create before intent exists.
- 07WhatsAppWhere Moroccan customers actually decide.
- 08CRMWhere a lead stops getting lost.
- 09SalesThe only place the work is measured.
Every part of your digital presence should work with the rest.
We build for ambitious businesses across industries.
This is the range we design for — not a claim of past retainers in every sector. Whether you run an online store, a hospitality brand, a medical practice or a SaaS product, we adapt strategy, UX and technology to fit the way your customers actually decide and buy.
- E-commerce01
- Hospitality02
- Restaurants03
- Real estate04
- SaaS05
- Finance06
- Healthcare07
- Education08
- Professional services09
- Startups10
- Personal brands11
Grow city by city.
Customers don't search in a vacuum. They search by service, by city, with intent. We work on visibility where your demand actually exists.
See the cities →Digital solutions built around your industry.
A riad, a dental practice and a real estate agency don't share customers or decision cycles. Strategy follows the sector.
See the industries →Choose your level of growth.
From a professional website to a complete acquisition system. Clear scope, quote after the brief, no invented prices.
See pricing →From first conversation to launch.
A commission has a sequence. We don’t skip the uncomfortable questions to get to Figma faster.
02
Strategy
Position the offer, shape the structure, and decide how the site should convert.
03
Design
Build a visual system and a path people can actually finish.
04
Build
Develop it on a modern stack — fast, accessible, ready to grow.
05
Launch
Performance, SEO and production hygiene before the doors open.
06
Grow
Keep tuning the experience with content, search and campaigns.
We don’t separate design from business.
A beautiful website without strategy is decoration. A fast website without UX is frustrating. Marketing without a strong digital experience wastes opportunities. We connect the whole chain.
- BUSINESS↓
- STRATEGY↓
- DESIGN↓
- TECHNOLOGY↓
- MARKETING↓
- GROWTH●
We care about what happens after the website goes live.
Launch is not the finish. A site that cannot be found, filled, or improved is a cost — not an asset.
Business-first thinking
We start from the offer, the audience and the number that matters.
Conversion-focused UX
Every screen has a job. Pretty that doesn’t convert is unfinished.
Premium design
Restraint, scale and material. Not a theme with a logo swapped in.
Modern technology
Fast, maintainable stacks that a future team can still love.
Performance
Weight, fonts, images and motion are budgeted like money.
SEO-ready architecture
Structure, metadata and speed are designed in — not patched later.
Mobile-first
Most decisions happen on a phone. We design from that reality.
Long-term scalability
Pages, products and languages can grow without a rebuild.
Transparent communication
You see the work, the tradeoffs, and the next step. No fog.
Build it. Get found. Convert.
The site is the engine. Acquisition is the fuel. We plan both so a stranger can become a customer. SEO, paid advertising, content strategy and landing pages work together with your website — each channel feeding visitors into a path designed to convert. Without that connection, marketing spend becomes noise.
SEO
Technical and content foundations so the right people can find you.
Paid advertising
Media that lands on a page built to close — not a homepage that explains everything.
Social media
A system of messages that can travel without losing the offer.
Content strategy
Pages worth ranking for, written in the language your buyer uses.
Landing pages
One promise, one path, one action — matched to the campaign.
Conversion optimization
Remove friction. Clarify the next step. Keep the thumb’s path short.
Lead generation
Forms and flows that collect the right conversation, not just a name.
Analytics
Measurement that tells you what to change next — not a dashboard for decoration.
Proof, without invention
We will not invent clients, awards or percentages. Until live work is published, the proof is the method, the studio studies and this site itself. Every design decision, animation and page you see here was built with the same process we use for client work — strategy first, then design, then code.
The site itself
If this experience feels considered, that is the standard we sell.
Studio studies
Full thinking on invented briefs — challenge, strategy, design, build.
A process you can enter
Six steps, one questionnaire, one conversation. No mystery.
Client stories coming soon.
Pricing
Choose the level of growth your business needs.
Three levels of engagement, from a professional website to a complete acquisition system. Price follows real scope — page count, catalogue, languages, integrations. We quote after the brief, not before.
Starter
For businesses that need a professional online presence.
Starting from — contact us
What's included
- Website
- Mobile responsive
- Basic SEO
- Contact and WhatsApp
- Analytics
Growth
For businesses that want visibility and inbound leads.
Starting from — contact us
Everything in Starter, plus
- Advanced SEO
- Local SEO
- Conversion optimisation
- Google Business Profile
- Lead generation
- Analytics and conversion tracking
Scale
For businesses ready to build a complete digital acquisition system.
Starting from — contact us
Everything in Growth, plus
- E-commerce or custom development
- GEO / AI search visibility
- Google Ads
- Meta Ads
- Automation
- CRM integration
- Advanced analytics
Custom project
Platform, web application, marketplace, heavy redesign or an internal integration: some projects fit no box. Describe yours and we answer with a scope and a quote, not a grid.
We don't publish invented prices. The project questionnaire gives us the scope in a few minutes; the quote follows.
A studio, not a production line.
ISTIFANO is built for companies that want digital work with a point of view — and a plan for what happens after launch. We are a small team in Casablanca combining strategy, design, development and marketing so every decision serves the same goal: making the business grow through its digital presence.
What we learned building.
Short notes on what makes a website earn its keep — or fail to. No think pieces, no borrowed statistics.
2026 · 6 min
A website is not a brochure you happen to host.
If the page cannot change a mind or collect a name, it is decoration with a domain.
2026 · 7 min
Redesigns fail after launch — not in Figma.
The file was approved. The traffic did not move. That is a process problem.
2026 · 5 min
The checkout is a conversation. Most stores shout over it.
People do not abandon carts because they are fickle. They abandon them because the store got nervous.
We like pushing pixels.
Motion, type and interface are materials. Used with intent, they make the offer felt — not just read. The cursor, the scroll rhythm, the weight of a headline: these details signal quality before a single word is processed. We treat craft as part of the argument.
01
Cursor
Desktop cues that name the action: view, open, explore.
02
Type
Scale jumps like a session title on the studio wall.
03
Motion
Reveals that follow the mix — not decorations on every block.
04
Interface
Frames, rails and lamps — the studio showing its own tools.
Frequently asked
What businesses ask us before starting.
Direct answers on price, timelines, search visibility and how we work.
How much does a website cost in Morocco?
It depends on scope: page count, product catalogue, languages, integrations and how much of the design is bespoke. A brochure site and a store with online payment are not priced the same — we frame the scope through the questionnaire, then send a firm quote. See the three levels of engagement.
How long does it take to create a website?
A landing page can ship in days if the offer is already clear. A full brochure site or a store needs more briefing, content and testing. The real timeline is set after the brief, and the content you supply is usually the deciding factor. How a project runs, step by step.
Do you include SEO with website creation?
The foundations, yes: URL structure, heading hierarchy, metadata, structured data, performance and the mobile build. Ongoing SEO — content, authority, rank tracking — is a separate engagement, because it is work that compounds over time. What our SEO engagement covers.
Can you help my business appear on Google Maps?
Yes. We optimise your Google Business Profile — categories, description, services, photos, service area, reviews — and align the information on your website with the listing. Consistency between the two is what moves local ranking. Local search, in detail.
Do you offer SEO services in Casablanca?
Yes. Casablanca is our home market and the most competitive in the country. We work technical SEO, commercial content and neighbourhood-level local search there, because in Casablanca the intent is usually “near me”, not “in Morocco”. SEO in Casablanca.
Do you optimise websites for AI search?
Yes — we call it GEO. We structure your business information, services and answers so a generative engine can understand and cite them. Nobody can guarantee a position inside ChatGPT; we improve the odds of being found and correctly represented. GEO, explained.
Your next customer is already searching.
Let's build the digital presence that makes your business easier to find, trust and contact.
Ready to build?
Tell us what you want to grow. Fill out the project questionnaire — it takes about a minute — and we will come back with a clear next step. No commitment, no pressure, just a conversation about what your business actually needs from its website.