ISTIFANO

ISTIFANO

Service · City

Website creation in Marrakech

Multilingual websites designed to convert international demand — and win bookings back from the platforms.

What changes when you build for Marrakech

In Marrakech, your visitor is often three thousand kilometres away, on a phone, comparing your property against fifteen others seen on Booking. They are not discovering you: they are verifying you. So the site has to answer very concrete questions — where exactly, how much really, how far from the square, what the unretouched photos look like — and then make booking direct simpler than going back to the platform.

One language, one URL, one set of content

French, English and Spanish if needed, each with its own address and its own metadata. A translation widget does not rank.

Direct booking as a design objective

Availability, direct rate, a clear advantage, WhatsApp. Every page is judged on one question: does it make booking direct obvious?

Photography treated as content

In this market images are the main argument. We frame, compress and structure them as a conversion element, not decoration.

Performance measured from Europe

Your visitors load the site from Paris, Madrid or London. We measure speed from there, not from Casablanca.

What you leave with

  • UX structure and key paths
  • Visual system
  • Responsive compositions
  • Prototype of critical flows

The Marrakech market

Marrakech is Morocco's most internationalised market. The majority of demand comes from abroad and searches in French, English, Spanish or German, usually on a phone, usually weeks before arrival. Riads, hotels, restaurants, spas, tour operators, wedding planners, estate agents serving foreign buyers: nearly the whole visible economy depends on a decision made online, from a distance.

Web and SEO agency in Marrakech

How we work it

We design from behavior. First the job of each page, then type, space and image at a scale that makes the offer impossible to miss.

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This service in other cities

Common questions

Can you integrate a booking engine?

Yes. We integrate the common engines for riads and hotels, or connect your existing channel manager. What matters is that the path stays fast and consistent with the rest of the site.

Do we also need an Arabic version?

It depends on your clientele. For a mostly European riad, Arabic is rarely a priority. For a business targeting domestic or Gulf visitors, it becomes useful. We decide from your actual bookings.

Let's start.

A brief in a few questions, then a scope and a quote.

Your next customer is already searching.

Let's build the digital presence that makes your business easier to find, trust and contact.