Studio study · E-commerce · craft retail
Souk Direct
From a flat catalog to a store that can merchandise, explain and close.
Studio study. Conceptual brief. No client, no invented revenue.
Challenge
The products had story. The site had a grid. On mobile, everything became a tile with a price — no reason to choose, no reason to trust shipping, no reason to finish.
Strategy
Lead with editorial product stories. Separate discovery from decision. Put proof and delivery next to the buy action, not in a footer FAQ.
Design
Quiet paper, large object photography, type that feels like a lookbook rather than a spreadsheet. The cart stays visible without shouting.
Development
A storefront with honest product data, fast collections, and a checkout path that survives a mid-range Android phone.
Marketing
Collection pages written for search. Launch content that can be cut into ads without redesigning the brand.
Results
No verified metrics yet. We do not invent them.
Frames
